Multimedia Tutorial - Smart GFE

Interaction Designer /
Visual Designer

I believe that design projects work best when taking an iterative approach that considers the user at every point in the process.

I'm happiest when working with people to build products that are useful, intuitive and
emotionally resonant.

Software Design - TurboTax

Software Design

Intuit TurboTax

Designing the customer experience for TurboTax software

Interaction/Experience Design

  • Establish and communicate interaction patterns to cross-functional teams
  • Rapid prototype development and iteration for complex tax scenarios
  • Produce user-flow diagrams, wireframes

Visual Design

  • User interface design and layout
  • In product discovery marketing programs

Customer Empathy

  • Extensive lab testing in end-to-end enviroments
  • Application of 'Design for Delight' methodology to experience design
Music Search Engine

Web Design

GreentruckOntheGo.com

Create a socially integrated web presence for an environmentally conscious mobile food service

Interaction Design

  • Wireframes
  • Information architecture and navigation
  • Wordpress Integration

Visual Design

  • Art Direction
  • Layout
  • Graphic elements
Multimedia Tutorial - Smart GFE

Multimedia Tutorial

SmartGFE.com

A flash-based instructional to help real-estate agents and home buyers learn about changes to a critical form used in the loan process.

Interaction Design

  • Storyboard
  • User flow scenarios
  • Information architecture for GFE content

Visual Design

  • Motion design
  • Graphic design

ActionScript 3 Development

  • Coded interactivity for interface elements
Music Search Engine

Experience Design

Herdit.org

Collaboration with UCSD Department of Engineering to design and iterate a music search engine that builds playlists based on moods, situations, genres, waveform analysis and other users choices.

Requirements Gathering

  • Research and competitive analysis
  • User interviews and surveys

Interaction Design

  • User flow scenarios
  • Wireframes
  • Storyboarding
  • Information architecture and navigation

Visual Design

  • Layout
  • Graphic elements
testlink
Multimedia Tutorial - Smart GFE

Social Media and Marketing Integration

Vagabond Kitchen

Social media marketing strategies, training, tools and best practices for a local restaurant.

Social Media Integration

  • Initiated and developed social media presence on Yelp, Facebook and Twitter
  • Drove grassroots social media marketing efforts

Web Analytics

  • Implemented SEO best practices
  • Added Google Tracking/Analytics and evaluated data to determine campaign success rates and guide design decisions

Visual Design

  • Email templates
  • Restaurant and food photography
  • Social media print assets